Callmegulliver

 

Photography by Anderson Gould Jr.

Gerson "Callmegulliver" Archila has established himself as a versatile figure in the music industry, spanning roles as a self-managed artist, producer, songwriter, and former artist manager. Raised in a Guatemalan household across various locales in the Greater Toronto Area, Gerson currently splits his time between Strathroy and Toronto, Ontario.

Gerson's career began with a foundation in music education, graduating from the Independent Music Program at Seneca @ York in 2015. From 2016 to 2021, he dedicated himself to artist management, representing talents such as Natasha Fisher, August Brodie, and The Evening After. During this period, Gerson successfully secured grants for his artists and achieved multiple placements on prestigious Spotify playlists, including New Music Canada. His efforts also led to significant press coverage for his artists, with features in outlets such as Global News, Respect Mag, CBC Music, and The Walleye (Thunder Bay). Additionally, Gerson played a crucial role in booking live shows for his roster.

In 2021, Gerson pivoted his focus to his own music under the moniker Callmegulliver. This transition saw him achieve notable milestones, including receiving the Music Recording Projects grant from The Ontario Arts Council and Factor's Artist Development grant. His debut album, "50 Gulliver Road," featured collaborations with acclaimed Canadian and international artists such as Natasha Fisher, Lucho De Sedas, Juan De Sedas (known for work with Shakira, Pitbull, Jessie Reyes), Pakø (Odreii, Shay Lia), MixedbyGee (Juno award winner), and Mixedbyms (Dijah SB). The album showcased a dynamic blend of hip-hop, electronic, Latin, and pop influences.

In addition to his music career, Gerson expanded his creative horizons by scoring his first short film titled “Namu: Tree,” directed by Ali Park and produced by students from George Brown’s Film and Video Production Program.

While Gerson no longer manages other artists full-time, he continues to support Natasha Fisher in a booking agent capacity, maintaining his involvement in the industry while focusing primarily on his own artistic endeavours as Callmegulliver.